Introduction

A global FMCG company (NDA), with over 83,000 employees across 38 manufacturing facilities, needed to improve sales training. The challenge was scaling onboarding and training without increasing trainer workload.

Challenge

Existing training methods could not keep pace with rapid market expansion. Trainers were overloaded, while sales representatives needed faster onboarding and continuous learning to stay competitive.

Solution

The company deployed an AI-powered conversation simulator. This tool provided real-time practice, instant feedback, and adaptive learning tailored to each representative. With AI-driven training, the company accelerated onboarding, improved performance, and reduced dependency on human trainers.

Products Used

• Gart Knowledgebase
• AI Assistant App
• Workflow Builders